Photography
Our business card guidelines ensure a consistent and professional representation of our brand. This outlines essential elements such as logo size & dimension, typography, layout, paper spacing, and the correct format for contact details. Adhering to these standards helps maintain brand integrity and ensures that every card leaves a cohesive and lasting impression.
Ethos
Cubework's ethos photography embodies the core values of innovation, collaboration, and reliability, visually representing our mission to revolutionize workspace and logistics solutions.
Key Elements
People-Centric Focus
- • Highlight team collaboration, partnerships, and employees in action to showcase our human-first approach.
- • Capture authentic moments that reflect dedication, teamwork, and the trust we build with our clients.
Modern & Innovative Workspaces
- • Feature clean, organized warehouses, flexible office setups, and cutting-edge technology.
- • Emphasize dynamic spaces that adapt to our clients' needs, symbolizing growth and opportunity.
Community & Impact
- • Include images that reflect Cubework’s role in empowering businesses and supporting local economies.
- • Showcase diversity and inclusivity in our teams and partnerships.
Visual Style
- • Lighting: Bright, natural tones that evoke energy and clarity. Use warm accents to maintain approachability.
- • Composition: Symmetry and depth to guide the viewer’s focus. Ensure all images feel spacious and professional.
- • Color Palette: Neutral, professional tones accented with Cubework’s brand colors to reinforce identity.
- • Lighting: Bright, natural tones that evoke energy and clarity. Use warm accents to maintain approachability. Composition: Symmetry and depth to guide the viewer’s focus. Ensure all images feel spacious and professional. Color Palette: Neutral, professional tones accented with Cubework’s brand colors to reinforce identity. Details: Focus on subtle details, like the textures of warehouse floors, the smooth flow of automated systems, or the seamless movement of goods and people.
Principles
To visually communicate Cubework’s brand identity and values, photography must follow guiding principles that emphasize consistency, authenticity, and professionalism. Each image should reflect the brand’s essence while reinforcing its commitment to innovation, operational excellence, and collaboration.
Tone & Mood
- • Professional, modern, and approachable. Emphasize innovation, collaboration, and trust through clean and balanced imagery.
Subject Matter
- • Focus on dynamic workspaces, efficient operations, team collaboration, and advanced technology. Highlight people in action, seamless workflows, and organized environments.
Lighting
- • Bright, natural, and evenly balanced. Prioritize clarity with soft, warm tones while avoiding harsh shadows or overly dramatic contrasts.
Image Quality and Resolution
To visually communicate Cubework’s brand identity and values, photography must follow guiding principles that emphasize consistency, authenticity, and professionalism. Each image should reflect the brand’s essence while reinforcing its commitment to innovation, operational excellence, and collaboration.
Resolution
- • Use high-resolution images with a minimum of 300 DPI for print media and 1920x1080 pixels or higher for digital platforms.
Quality
- • Ensure images are sharp, free from noise or distortion, and professionally edited to maintain clarity and visual appeal.
File Format
- • Save images in lossless formats like PNG for graphics or high-quality JPEG for photographs, preserving details without excessive file size.
Scalability
- • Ensure images are optimized for various screen sizes and responsive designs without losing quality or clarity.
Facility Photography Guidelines
Facility photography is a key asset in visually representing Cubework’s brand across various platforms and mediums. Proper usage ensures these images communicate professionalism, innovation, and the high standards associated with the Cubework brand.
Digital Platforms
- • Website: Use facility images on landing pages, service descriptions, and case studies to highlight operational capabilities and modern infrastructure.
- • Social Media: Share dynamic facility shots to showcase innovation and promote services, ensuring images are optimized for platform-specific dimensions.
Print Media
- • Brochures and Flyers: Use high-resolution facility images to emphasize operational excellence and drive engagement with potential clients.
- • Advertisements: Feature clean, professional photos to attract attention and convey trustworthiness in magazines, billboards, and other print materials.
Presentations
- • Include facility images in corporate presentations, pitches, and training materials to visually support key points and enhance professionalism.
- • Focus on shots that demonstrate scale, organization, and technological capabilities to leave a lasting impression.
Internal Communications
- • Use facility photos in newsletters, reports, and team updates to celebrate operational achievements and keep staff informed.
- • Highlight specific areas, upgrades, or projects to inspire pride and collaboration among team members.
External Campaigns
- • Feature facility photography in marketing campaigns to position Cubework as a leader in innovative workspace solutions.
- • Use imagery that resonates with target audiences, emphasizing functionality, scalability, and operational efficiency.