Typography
Typography is a key element of the brand's visual identity, shaping how the brand communicates both visually and emotionally. It provides a consistent style for all written content, ensuring that the brand's message is clear, professional, and recognizable across different platforms.
Our typography system defines the fonts, sizes, weights, and spacing to be used in various contexts, such as headlines, body text, and captions. It ensures readability while maintaining a cohesive look across websites, marketing materials, presentations, and merchandise.
Consistent use of the approved typography helps establish a distinct voice for the brand, reinforcing personality and professionalism. Proper hierarchy and alignment ensure the text is easy to read and guides the audience smoothly through the content.
Primary Typeface
The primary typeface represents the brand's visual voice and plays a vital role in maintaining consistency across all communications. It reflects the brand's personality—whether formal, modern, approachable, or playful—and ensures a cohesive look across digital and print materials.
Secondary Typeface
The secondary typeface complements the primary typeface, adding depth and versatility to the brand’s visual identity. It supports the primary font by enhancing readability in longer texts or providing contrast for emphasis in headings, subheadings, or captions. The secondary typeface can bring flexibility to the design, allowing for a more dynamic hierarchy while maintaining the brand’s overall consistency.
Sizing
The secondary typeface complements the primary typeface, adding depth and versatility to the brand’s visual identity. It supports the primary font by enhancing readability in longer texts or providing contrast for emphasis in headings, subheadings, or captions. The secondary typeface can bring flexibility to the design, allowing for a more dynamic hierarchy while maintaining the brand’s overall consistency.